The hole, not the drill

Drill Bit cutting through wood "Stop Action"

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" - Theodore Levitt

Use email to help fans find you

It is well established that it is essential to be where your constituents are if you hope to compete for their attention. That means Facebook and Twitter and LinkedIn and maybe even Pinterest. This was part of the impetus for Proof helping to found edSocialMedia to explore how schools can be successful in the new world of social media.