How can word of mouth marketing help your school?

If you haven’t ever been to the annual Secondary School Admissions Test Board (SSATB) conference, I highly recommend that you put it on your schedule for next year. If you are an admissions professional and want to get caught up in the world of admissions, this is the place.

What's it like working with Proof Group?

Every so often, we get to catch up with our current clients to chat about what’s going on in their admissions offices. I was recently in St. Louis for the Independent Schools of St. Louis Social Media Workshop, which gave me a chance to catch up with Caroline LaVigne, the Director of Admissions & Tuition Aid at John Burroughs School.

What Makes a Good Inquiry Form?

The school year is upon us, which means that inquiry season is here, and we are seeing a surge in capturing inquiry data through online forms. With so many different styles of forms on the web, how do you know what exactly goes into a great inquiry form? What’s the best practice so that you can increase your inquiries and obtain better applicants? Should I capture more information or less information?

Use email to help fans find you

It is well established that it is essential to be where your constituents are if you hope to compete for their attention. That means Facebook and Twitter and LinkedIn and maybe even Pinterest. This was part of the impetus for Proof helping to found edSocialMedia to explore how schools can be successful in the new world of social media.

A vote for plain text

email inboxI was realizing the other day just how much of my email, work and personal, I get on my iPhone. I get the same messages on my computer, but very often, I wind up reading them first on my phone.