steve's blog

Twitter FTW!

The hole, not the drill

Drill Bit cutting through wood "Stop Action"

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" - Theodore Levitt

Adding test scores to Proof Admissions

Proof heads to San Diego this week for the annual ERB conference. A logical question for Thomson at the Proof booth is how Proof Admissions keeps track of test scores like the ISEE or SSAT or TOEFL.

This video illustrates just how easy it is.

Be sure to stop by to see Thomson at table 19 if you are at ERB!

Use email to help fans find you

It is well established that it is essential to be where your constituents are if you hope to compete for their attention. That means Facebook and Twitter and LinkedIn and maybe even Pinterest. This was part of the impetus for Proof helping to found edSocialMedia to explore how schools can be successful in the new world of social media.